Adapted from Jan. 5, 2023 article in Madison County Journal by John Lee
Crumbl Cookies in Madison recently became a certified testing store, and residents can now sample new and experimental cookie flavors every week. The store in Colony Crossing (Suite 120) prides itself on a weekly rotation of new menu items in their famous pink boxes of gourmet cookies.
As the Crumbl Cookies’ corporate research and development team develops new and exciting cookie flavors, they are tested in various markets across the country. As the Madison Crumbl Cookies location recently became an official testing store to receive feedback on these experimental cookie creations, it is now part of this network of testing locations.
Jen Norton, general manager at the Madison Crumbl Cookies, is excited about the store becoming a testing location. “I am hoping this will bring in new and returning customers each Wednesday, as that is the day the new testing flavor will be available,” Norton said. “Just like our weekly flavors, the testing flavor will change each week.”
This now means people in Madison can get a sneak peek at these new flavors and provide their opinions using the Taste Testing Program every week.
To be a tester for all the new flavors, all you have to do is come into the store each Wednesday and ask to purchase the current testing cookie. You will then be given a QR code to scan that will lead to the cookie survey, which Norton says is a simple and quick way to provide your thoughts on the flavor. While Crumbl cannot provide these new testing flavors publicly, Norton said she can promise these new cookies will be absolutely delicious.
Norton said she loves working for Crumbl Cookies and that it is her dream job. “There is nowhere I would rather work,” Norton said. “The crew culture and community involvement are my favorite parts. The cookies are delicious, and our weekly lineup offers a variety of flavors, so we will have something for everyone.”
Norton also appreciates the philanthropic nature of the job. “We are actively involved with many schools in Madison County, as well as some nonprofit organizations,” she said. “We are always looking for more ways to be involved and give back.”
For more information about Crumbl cookies in Madison and the Taste Testing Program, call the store at 601-401-0316, and download the Crumbl app to explore new flavors.