JACKSON, Miss. – La Brioche, Jackson’s authentic patisserie, ushered in the new year with a new storefront and menu, expanding their offering to include lunch and brunch selections. The expanded bistro menu includes sandwiches, soups, salads, quiche, and a signature dish, empanadas, all created with the European and Argentinian influences of La Brioche owners, Cristina and Patrik Lazzari.
“Over the past five years, we have focused on creating fine European pastries and macarons for our customers, and now based on customer feedback, will expand our menu to offer multiple lunch and brunch options at a good value,” said Patrik Lazzari. “With several additions to the menu, we’ve made the menu easier to navigate by including combo options that allow customers to try a variety of new dishes.”
Highlights from the new menu include Argentine Empanadas stuffed with sweet corn and mozzarella or beef with olives The Hangover Brunch Bowl with smoked gouda grits, bacon, avocado, tomato, sprouts, and an egg; quiches in ham and cheese or veggie, as well as Pimento B.L.T., Black Bean Avocado, and Turkey Avocado sandwiches. Mimosas and sparkling wines will be added to the menu when La Brioche begins serving Sunday brunch later this spring.
With the expanded menu came a renovation to the La Brioche space. Under the direction of interior designer, Mary Sanders Ferris of Ferris and Company, La Brioche was able to achieve a bright, open feel to the space while accommodating growth and maintaining the feeling of an authentic European patisserie.
“La Brioche has become known as the Jackson-area destination for a taste of contemporary Europe,” said Ferris. “We are proud to have been invited to collaborate on the recent update to this experience as part of La Brioche's five year anniversary celebration.”
Updates included additional counter space to display new offerings as well as additional menu boards to facilitate the ordering process for guests.
“In an effort to add more dining space for this local, European experience, we extended the brand's footprint by adding an awning window with a community dining table to create an indoor-outdoor experience for the guest,” said Ferris. “We also built a continuous banquette with classic bistro table and chairs along the storefront of the restaurant. This exterior addition along with the interior update created a modern take on a classic European sidewalk cafe.”
“The renovation of the storefront is the first step in our growth plan,” continues Lazzari. “Next, we will expand our wholesale efforts with additional packaged items that will be sold to local and regional coffee shops, retail stores and other venues. This will coincide with our plan to offer our packaged items and French macarons for online purchasing and nationwide shipping. We plan to have this available by spring this year. We are already selling a variety of La Brioche products at the two new coffee venues inside the Jackson International Airport.”
Authentic French macarons and hand-crafted pastries are still at the center of La Brioche, with several sweet specials available for the upcoming holidays.
For Valentine’s Day, La Brioche has created heart-shaped entremets, a traditional French cake layered mousse cake composed of alternating layers of buttery puff pastry and almond mousse. Entremets are available by special order in a small or large size.
For Mardis Gras, La Brioche has a clever take on the King Cake, composed of seven individual brioche buns filled with a cinnamon cream cheese mousse, formed into a ring shape, then iced and sprinkled with tinted sugar in classic Mardi Gras colors. Available by special order, the La Brioche King Cake can be served as a full cake or pulled apart for individual servings.
La Brioche is located in the Fondren Corner Building in Jackson’s Historic Fondren District at 2906 North State Street. La Brioche is open Monday through Friday from 7 a.m. to 6 p.m., Saturday 8 a.m. to 6 p.m., and will soon be open Sundays for brunch.