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Sugar Factory American Brasserie Set to Open at Hard Rock in Biloxi

BILOXI, Miss. – Voted as America’s most Instagrammed restaurant, Sugar Factory American Brasserie will be bringing their over the top sweets to Hard Rock Hotel & Casino Biloxi with the opening of its 28th location on February 28th. The MTV meets Willy Wonka concept’s latest addition offers pure entertainment for guests of all ages.

Located just off the gaming floor at Hard Rock Hotel & Casino Biloxi, Sugar Factory’s 5,500-square-foot confectionery will feature the signature floor-to-ceiling candy wall with more than 500 types of candy including a selection of novelty and bulk candy like the world-famous Couture Pops. In addition to the endless candy options, the café will offer coffee, cappuccino, hot chocolate, freshly-baked pastries, homemade gelato, and ice cream.

“We are ecstatic about the expansion of Sugar Factory American Brasserie with the latest location inside Hard Rock Hotel & Casino Biloxi,” says Sugar Factory Managing Partner, Tom Recine. “Casinos are the perfect places for our one-of-a-kind dining experience and playful menu, we could not think of a better partnership.”

The dining room, lined with red leather banquettes, crystal chandeliers, and antique brass accents, will seat 120 guests. The newest eatery will also feature a private dining area for special events and large parties, seating up to 24 guests. Sugar Factory’s menu features signature over-the-top items such as monster burgers, specialty pizzas, savory crepes and salads. Legendary desserts will top the menu with the famous King Kong Sundae, serving up to 12 people with 24 scoops of ice cream topped with sprinkles, gummy bears, caramel sauce, fudge sauce and giant pops.

George Papanier, president and chief executive officer of Twin River Management Group, the ownership group for Hard Rock Hotel & Casino Biloxi commented, “We are very excited for the addition of Sugar Factory to our already extensive list of offerings, including world-class table games, slots and our new sports book. The Sugar Factory experience provides something for everyone - a place where all generations can come together to dine, drink and celebrate in this new, unique space.”

Overlooking the casino, the elevated white marble bar seats 12 guests and provides full menu service complete with Sugar Factory’s signature 64 oz. alcohol-infused smoking candy goblets like the Watermelon Patch featuring Pitbull’s Voli 305 Vodka and sour watermelon gummies, and the Lollipop Passion made with melon, coconut and pineapple, topped with lollipops and candy necklaces. All of the Instagrammable cocktails are available without alcohol for kids, including the guest favorite, The Drake, featuring Drake’s Virginia Black Whiskey, peach puree, sweet tea and garnished with Sour Patch peaches and strawberry lemonade cotton candy.

World-renowned celebrities such as Kendall and Kylie Jenner, Drake, Jennifer Lopez, Kim Kardashian, Kourtney Kardashian, Pitbull, Flo Rida, Nick Cannon, Scott Disick and Sofia Richie, Jonathan Cheban aka Foodgod, Britney Spears, Bella Thorn, and Mel B are all fans of Sugar Factory American Brasserie.

Sugar Factory Biloxi will be located at the Hard Rock Hotel & Casino Biloxi at 777 Beach Boulevard, Biloxi, Miss., 39530. Sugar Factory American Brasserie will be open 24 hours daily, offering breakfast, lunch, dinner and late-night options. Reservations and large-group bookings are available by calling 228-207-3243 or through Parking will be available in the hotel’s parking garage or through valet at the entrance of the hotel and casino.

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