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Pinot Noir Can Be Pricey, But Worth It

Jon Priest, senior winemaker at Etude, said he feared the worst once pinot noir took flight after the hit movie "Sideways." It's hard to even imagine that we're still talking about the impact of a 14-year-old movie, but Priest's prediction that pinot noir was about to enter an enduring phase was prophetic.

Priest, who has been making pinot noir in California most of his career, was worried that the popularity of the wine would lead to new vineyards in substandard regions just to satisfy demand.

Pinot noir prefers cooler regions. Etude, for instance, uses estate grapes in Carneros that are cooled by fogs from San Pablo Bay. You won't find pinot noir in Lodi, for instance, or much of the Central Valley. Yet new regions for pinot noir have emerged after traditional sources dried up. The result is the difference between Etude's terrific pinot noirs and the Brand X born overnight.

Additionally, a grape once modeled after burgundies morphed into a Frankenstein that Priest calls the "cocktail style." These are the pinot noirs that are overly ripe, highly alcoholic, and sweet.

Etude has the benefit of being owned by Treasury Wine Estates, which not only brings capital to its production, but also locks in vineyards. That allows Priest to stay true to his formula for making great pinot noir without sacrifice. The consolidation of wineries dries up sources for fledgling producers and requires them to secure grapes from all the wrong places.

Alas, as the cost for pinot noir grapes rises steadily, the cost to consumers also rises. Some of the best West Coast pinot noir exceeds $50 a bottle, thus pricing out most consumers. We've tasted some delicious burgundies from regions, such as Mercurey, that cost less.

Here are some terrific, albeit some are expensive, West Coast pinot noirs:

  • Etude Fiddlestix 2016 ($50). If this is any indication of the vintage, we're in for some great pinot noir from Etude. We were blown away by the generous, perfumy aromas in this well-balanced, elegant pinot noir. Made it small quantities, it may be harder to find that the 2015 Etude Grace Benoist Ranch ($47) we recently tasted. For the price, you get a load of complex black cherry and plum notes and a wallop of spice. Priest avoids American oak -- 'I'm a man of dogma" -- to keep the oak-infused flavors in check. We loved this wine.

  • Lyric by Etude Pinot Noir 2015 ($25). Using grapes from Santa Barbara, this is an entry point for the single-vineyard Etude pinot noirs. Youthful, exuberant character with bright cherry notes and a bit of tannin. Once sold only to restaurants, it is now being distributed to retailers.

  • Goldeneye Gowan Creek Vineyard Anderson Valley Pinot Noir 2015.($84). A powerful wine in body, this blockbuster pinot noir comes with rich texture, blueberry and black cherry flavors and hints of vanilla. Winemaker Michael Accurso calls his marine-influenced pinot noir "wild rustsicness."

  • Migration Running Creek Vineyard Russian River Valley Pinot Noir 2015 ($68). Effusive strawberry aromas and luscious, ripe raspberry flavors with a dose of spice.

  • Ponzi Classico Pinot Noir 2015 ($43). Reasonably priced for what you get here, the Classico blends grapes grown throughout the Willamette Valley. We enjoyed the fresh raspberry and black cherry flavors, floral and herbal aromas, and balanced acidity.

  • Ponzi Tavola Pinot Noir 2016 ($27). This pinot noir flies off the shelf so fast that winemaker Luisa Ponzi would prefer that its fans step up to one of the other wines in its fabulous portfolio. At $27 it's easy to see why people buy this by the case. Made as an everyday pinot noir, the Tavola has simple and medium body flavors of black cherries. Grapes are sourced from Ponzi's Avellana Vineyard.

  • Benziger Russian River Valley Reserve 2016 ($45). Made from organically grown grapes, we loved this balance of pinot for its pure fruit character and its restraint. Black cherries, a dash of spice, and vanilla.

  • Landmark Overlook Pinot Noir 2016 ($25). One of the great values in quality pinot noir, this medium-bodied version sourced from three counties shows nice balance with aromas of raspberries, cinnamon and spice. Flavors are redolent of cherries, raspberries, and spice – everything nice.

  • Sea Smoke "Ten" Pinot Noir 2015 ($82). This wine uses all 10 of the clones planted on the producer's organic- and biodynamic-certified estate vineyard. Using the best barrel selection of the vintage, the result is expectedly spectacular. Very concentrated and dark, "Ten" is a big, robust pinot noir for those who are hard to impress. Floral aromas with blueberry and red berry flavors, enduring spice notes, fine tannins, and good finish.

  • Left Coast Latitude 45 Estate Pinot Noir 2015 ($38). We loved this juicy and delicious pinot noir from Oregon's Willamette Valley. Classic red cherry flavors with hints of vanilla and cocoa.

  • Perfusion Vineyard San Francisco Bay Pinot Noir 2014 ($40). You don't often see a wine from this AVA, located along the western side of Contra Costa County, but this micro-batch producer has a winner. Ripe, forward cherry and raspberry flavors with hints of vanilla and spice.

  • Steele Bien Nacido Block N Pinot Noir 2014 ($36). Jed Steele has produced a series of single-vineyard pinot noirs from Santa Barbera and Carneros that are reasonably priced for what they deliver. We like the Bien Nacido the best. The vineyard is well-known and respected among pinot noir producers and fans. Steele uses grapes from the "N" block because of its intense fruit. Strawberry and cherry flavors abound with hints of spice and vanilla.

  • Ghostwriter Pinot Noir Santa Cruz County 2015 ($30). This outstanding pinot noir stood out at a recent tasting. Already showing well we tasted an expressive tableau of wild cherries, cola with a bare hint of oak that filled the mouth with pleasure. Don’t miss this wonderful pinot noir, if California pinot noir is your passion.

  • Erath Oregon Pinot Noir 2015 ($19). Always a great value in pinot noir, this medium-bodied wine has big, bold aromas and forward black cherry and raspberry flavors.

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