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New App Released for Mississippi Seafood Trail

Seafood lovers can now download a new app for the Mississippi Seafood Trail for locating restaurants serving fresh Gulf seafood. The new app and website were released by the Mississippi Hospitality and Restaurant Association and contain several helpful and fun features.

Mississippi's first seafood trail of restaurants was established by the MHRA in 2014 to promote restaurants that proudly serve wild-caught, genuine Gulf seafood. Connecting a growing number of participating restaurants from the Delta to the Gulf Coast, the Mississippi Seafood Trail makes it easy for tourists and residents to find establishments that offer Gulf seafood.

Mobile users can use the app’s map feature to access a listing of restaurants. The app also provides driving directions to any listed restaurant, offers helpful information like phone numbers, social apps, web links and will notify users of special offers.

“The Mississippi Seafood Trail gives our member restaurants the opportunity to showcase authentic, local specialties made with fresh, wild-caught seafood from the Mississippi Gulf,” said Mike Cashion, Executive Director of the Mississippi Hospitality and Restaurant Association. “This app is a must-have for anyone who loves fresh Gulf seafood.”

The app also features a Frequent Visitor Program which allows users to earn gift certificates through a digital loyalty card. To stamp their loyalty card, a diner simply uses the app’s GPS’ check in feature each time they are at a seafood trail restaurant. Each restaurant has a unique stamp and once 10 unique stamps are collected, the user may redeem their winning card for the reward.

Other features include an image gallery featuring photos of freshly-prepared seafood dishes, and diners are encouraged to take and upload their own seafood photos. Users can even upload their seafood experience story using a unique audio record feature.

The new app can be downloaded for both iPhone and Android (4.1 or later) and users may choose whether to receive updates and notifications. Users who turn on the app’s optional push notifications receive a free loyalty stamp on their digital card.

About the MHRA

The Mississippi Hospitality and Restaurant Association is a trade organization which supports Mississippi’s restaurant industry. The organization helps support its member restaurants by offering education and training programs, government affairs support and a job network.

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