CHICAGO, Ill — The Kraft Heinz Co. and Mississippi-native Oprah Winfrey have teamed up to launch O, That's Good!, a line of refrigerated soups and savory sides "that bring a nutritious twist on comfort food classics to everyone's table," the company said. The products are the first introduction from Mealtime Stories LLC, a joint venture Kraftz Heinz and Ms. Winfrey announced in January.
“I love healthy foods and eating from my garden,” Ms. Winfrey said. “When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone. This product line is real, delicious food with a twist. You’ll feel good about serving it for your family.”
To develop the new brand, Kraft Heinz and Ms. Winfrey collaborated with a team of creative chefs, the company said. The new products contain no artificial flavors or dyes and present better-for-you twists on classic comfort foods. For example, in the Original Mashed Potatoes, some of the potato has been swapped out for mashed cauliflower, and in the Broccoli Cheddar Soup, a portion of the cheese has been replaced with butternut squash.
The O, That’s Good line includes four soup varieties: Baked Potato Soup with cauliflower, Creamy Butternut Squash Soup with sweet potatoes and carrots, Broccoli Cheddar Soup with butternut squash, and Creamy Tomato Basil Soup with celery and carrots. The brand also contains four savory side options: Original Mashed Potatoes with cauliflower, Garlic Mashed Potatoes with cauliflower, Three Cheese Pasta with butternut squash, and Creamy Parmesan Pasta with white beans. O, That’s Good! soups and sides will be available nationwide in October.
“We are thrilled to bring our collective vision to life with O, That’s Good! Soups and Sides,” said Nina Barton, senior vice-president of marketing, innovation and R.&D. for the U.S. business at Kraft Heinz. “With Oprah’s partnership, we’re delivering unbeatable taste and quality that is sure to please everyone at the table. Refrigerated products are on the rise, and we saw an opportunity to drive excitement in this section of the store with convenient soups and sides made with real ingredients and easy preparation.”